WordPress.com is a blogging platform with more than 400 million views per month. According to Amanda E. Clark, editor-in-chief and CEO of Chic Marketing by Grammar Chic, Inc., these numbers are important for two reasons: It shows just how many Internet users visit WordPress blogs and the potential the platform has for small business marketing.
“Blogs are one of the most powerful online marketing tools available for smaller businesses. They are affordable, easy to manage with the right tools, and allow companies and marketers to monitor stats to justify the investment,” Clark said.
WordPress has two different platforms. The “.org” sites, according to Clark, allow for more flexibility but require businesses to pay for website hosting. Just as popular are the “.com” sites. These are hosted through WordPress and allow bloggers to start connecting with readers and publishing content in a short amount of time.
“While the .org WordPress blogs are highly customizable with a support team and Web designer, the .com sites are much easier to use when marketing small businesses,” Clark said.
Chic Marketing by Grammar Chic, Inc. frequently manages WordPress sites for businesses. This includes creating content, sharing posts, engaging with readers, and optimizing on-site features. Clark and the content strategists with Chic Marketing have an in-depth understanding of how to position content to reach the widest amount of readers, though site visitor numbers are not the only priority.
“There are two main goals for content marketing: The first is to build up a professional brand and the second to direct customers to points of sale,” Clark said.
These points of sale include websites and information to make purchases or learn more about a particular service. After a blog has built up enough readers, there are many other benefits as well, such as using content to gain traction on social media, make announcements, and gain notice from press outlets and other bloggers.
“A lot of companies hear the word ‘blog’ and think all they have to do is make a free WordPress site, write a few posts, and wait for a million viewers. It’s not that easy, of course, which is why we work side by side with our clients to maximize the effectiveness of everything we publish,” Clark said.
To make a professional WordPress site that captures leads, Clark said it is important to invest in blog management, high-quality content, themes, and other features that improve the reading experience. Unlike a full-on website, WordPress.com blogs are minor investments that only require a few hours of upkeep per week. According to Clark, Chic Marketing by Grammar Chic, Inc. has the resources available to not only manage and optimize these blogs, but also provide high-end content for clients that converts readers into customers.
“WordPress is really the best route for smaller businesses that are hesitant to launch a full-scale marketing campaign on the Internet,” Clark said.
A professional writing company located in Charlotte, North Carolina, Chic Marketing by Grammar Chic, Inc. is passionate about helping its clients shine through superior content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services it offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.