“Potential patients are just as busy as the physical therapists they see,” said Chhoda. “They may put your marketing materials to the side, intending to read them later, then become involved in the everyday business of work and family. You have to remind them that you can ease their pain, save them money, and provide services they need. To do that, you must contact them and follow up to ensure they received your message.”
An EMR contains a wealth of functionalities, including the means to contact potential clients via mail, email, phone, text and voice message. Chhoda noted that the EMR should be the tool of choice to make initial contact and follow up with an additional reminder. EMRs have the ability to assist clinicians in every step of their marketing campaign, no matter what method they choose.
An integrated EMR offers a convenient means of compiling contacts, targeting potential clients utilizing a variety of demographics, and delivering email, phone, voice and text messages. It can track the manner of contact, the message that was sent, and the type of materials that were used. In the follow up phase, the EMR allows the clinician to monitor responses and note which individuals require a reminder.
The 21st century patient is inundated with information at work and home from TV, radio, email, the Internet and their mobile devices. It’s difficult to compete with such an overload of data and requires practitioners to provide clients with information they can use, along with incentives. Utilizing an EMR and modern technology, therapists can include an array of educational materials, special offers and coupons in their marketing materials. Multiple strategies can be combined for maximum effect.
The new insights provided by Chhoda offers clinic owners with innovative ways to utilize their EMR, while demonstrating the importance of follow up marketing. Practice owners with an integrated EMR have access to the most innovative system currently available to facilitate the marketing process, attract patients in new ways, and make clinics more profitable.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.
ABOUT NITIN CHHODA
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of “Physical Therapy Marketing For The New Economy” and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.
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