Mark McCullough, the senior Territory Manager of the North Americas for TripAdvisor, will discuss the impact of online reviews on the travel industry and how to utilize TripAdvisor to benefit resorts at the Canadian Resort Conference (CRC) taking place on September 23rd – 24th in Toronto, Canada.
CRC is an annual conference hosted by Perspective Group on behalf of the Canadian Resort Development Association (CRDA), a trade association dedicated to furthering the interests of the resort industry in Canada and throughout the world. This day and a half event is filled with panel of expert debates and educational sessions, and provides invaluable opportunities to spend time networking and exploring business opportunities with Canadian and International attendees.
Operating in 34 countries, TripAdvisor is the world’s largest travel site, providing trusted advice from real travelers helping other travelers plan and experience the perfect trip. Its branded sites make up the largest travel community in the world with more than 260 million unique monthly visitors and over 125 million reviews covering more than 3.1 million accommodations, restaurants and attractions around the world. Additionally, TripAdvisor includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
As senior territory manager of the North Americas for TripAdvisor, McCullough’s focus is on prospective and existing large hospitality group clients, which now includes some of the timeshare resort developer giants who operate mixed-use properties and have portions of accommodation available on a nightly basis to the general traveler. The experience McCullough has gained at this consumer review centric site along with experience in the travel and hospitality industry working for companies such as Blackstone Private Equity, Orbitz and Smarter Travel Media makes him a notable speaker at this conference.
“In this day and age, having a strong social media strategy that is unique to your business is essential, “says Mark McCullough, Senior Territory Manager, North Americas for TripAdvisor. “TripAdvisor is a global platform and offers a great service for businesses that offer rooms on a nightly basis. I look forward to sharing best practices and advanced, tested strategies for accommodation businesses looking to get the most out of their presence on the site.”
Registration for the event is currently open. Please visit www.canadianresortconference.com for additional information about this event. There is also a Facebook Page at www.facebook.com/CanadianResortConference.
For more information about the Canadian Resort Development Association, membership opportunities and events, visit
CRDA is an industry-based association that is dedicated to furthering the vacation ownership resort and leisure industries. It was founded over 30 years ago in response to the public’s demand for reliable information about timeshare products. Focus has since broadened to all aspects of shared ownership and the resort industry. For more information on membership and events visit www.crda.com
About Perspective Group
Perspective Group provides the vacation ownership industry’s most comprehensive, independent multi-media marketing and publishing services globally. Products and services range from intensive PR & Multimedia services such as INTUTION, a brand visibility service that includes custom content creation and distribution, social media monitoring, online marketing and brand reputation management, to the Perspective Magazine brand, which publishes the leading independent trade publication globally, as well as custom membership magazines for clients.
Perspective Group is a media sponsor of more than 30 industry events per year and participates on a number of trade association committees. They also host their own annual industry leader event, the Global Networking Expo (GNEX Conference). For further information please visit http://perspectivemagazine.com/services
Company Name: Perspective North America LLC
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