The holiday season is upon us, and with travel plans, family gatherings, holiday parties and gifts to buy, men and women in relationships are put under pressure to buy just the right gift or decide whether or not to invite their significant others home to meet the family. A new Harris Interactive survey conducted on behalf of leading international dating website AnastasiaDate found that men are continuing to throw around some serious cash on holiday gifts and travel for their significant others, suggesting that they think that money, may in fact, buy them love this holiday season.
The results of the survey – which was conducted online in October 2014 and polled more than 1,100 American men and women on their dating, spending and travel habits during the holidays – found that:
- Men in both new and serious relationships spend more than 1.5 times as much as women on holiday gifts for their significant others
- Men in new relationships, on average, budget almost twice as much as women do in new relationships for gifts for their significant other during the holiday season (about $255 versus $130)
- Two in three U.S. adults would travel domestically to be with someone special during the holidays
Surprisingly, it seems that men are much more willing to go the extra mile during the holidays when it comes to travel. More than a third (36 percent) of women responded that they would “not at all” visit a special someone during the holidays compared to a quarter (27 percent) of surveyed men. Men in new relationships are also more likely to bring a girl home to meet the parents (44 percent) for the holidays compared to one-third of women (33 percent).
“The holiday season is one of the best times to figure out where you really stand with your significant other,” said Lawrence Cervantes, AnastasiaDate’s Chief Communications Officer. “Be it in the form of gifts or an introduction to friends and family, the holidays can be a great barometer for understanding the nature of your relationship. This survey shows that men are putting in a great deal of effort – be it traveling or unearthing the perfect give – when it comes to the holidays, and they are making the most of this romantic season by showing off their relationships.”
Still, some people stick with the Grinch’s view of the holidays: nearly one third (32 percent) of those surveyed would not be willing to travel to meet up with their significant other.
Full survey data is available upon request.
*Adults ages 35 to 60
This survey was conducted online within the United States by Harris Poll on behalf of AnastasiaDate between October 9 – 15, 2014 among 1,001 US adults aged 35-60. Figures for age, gender, race/ethnicity, education, region, and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. For complete survey methodology, including weighting variables, please contact email@example.com.
AnastasiaDate is the leading international dating service that facilitates exciting and romantic companionship with beautiful and interesting women from all over the world. Founded in 1993 by a Russian-American couple, AnastasiaDate now has over 4 million international users and attracts more than 10 million online visits monthly. Additionally, over 1.5 million conversations are exchanged onsite daily. AnastasiaDate is committed to member safety, customer satisfaction and the ongoing pursuit of innovation. Part of the Social Discovery Ventures network, AnastasiaDate is served by offices in Moscow and New York with additional representation in every country it touches. AnastasiaDate provides a high level of customer service to a worldwide clientele. AnastasiaDate users are able to communicate across a variety of top-notch multimedia platforms, including video chat and a mobile app for Android devices available in Google Play.
KCSA Strategic Communications