Buttermilk Market in India Induced by Health-Conscious Consumers

Buttermilk Market in India Induced by Health-Conscious Consumers
The buttermilk market in India has exhibited a tremendous growth in recent years. Some of the factors which have contributed to this growth include rising urbanization, lifestyle changes, increasing applications and a strong demand from health-conscious consumers.

The latest report by IMARC Group titled, “Buttermilk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021”, critically examines the buttermilk market in India. Buttermilk also known as chaach, represents an important part of a balanced diet and has been traditionally consumed as a refreshment drink for centuries in India. It contains all the water-soluble components of cream like milk protein, lactose, vitamins D and B complex, and minerals such as calcium, iron, magnesium, phosphorus, potassium, sodium and zinc. Buttermilk is salty, less acidic and has a watery-consistency as compared to lassi. In addition, buttermilk offers a cooling effect on the body along with several health benefits such as lowering cholesterol, strengthening immune system and improving digestion. According to the report, the market reached a value of INR XX Billion in 2016, exhibiting a CAGR of more than 21% during 2010-2016.

Highlights of the buttermilk market in India:

  • The market is primarily driven by increasing applications in the country. 
  • Tamil Nadu represents the largest market, accounting for the majority of the share.
  • The market is expected to reach a value of nearly INR 130 Billion by 2021.

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Buttermilk is one of the oldest and the fastest growing product segments in India. The country’s spicy cuisine and hot climate has significantly contributed to the demand for buttermilk. Due to elevating incomes, rising urbanisation, hectic lifestyles, and growing health consciousness among the consumers, there has been a shift towards healthier ready-to-drink products. This acts as another catalyst for the market growth. Moreover, buttermilk is widely used as an ingredient in the manufacturing of ice creams, dairy-based sauces and a number of confectionery products, which has further resulted in its increased demand. Looking forward, the market is expected to reach a value of nearly INR 130 Billion by 2021, growing at a CAGR of XX% during 2017-2021.

The report has evaluated the market across fifteen major states of India, along with providing a thorough analysis of the current and historical value and volume trends, and market forecast. Currently, Tamil Nadu represents the largest market, accounting for nearly XX% of the total share. It is followed by Andhra Pradesh and Karnataka. Apart from this, an analysis of the competitive landscape provides the details of the key players operative in the market. Some of the major players are GCMMF, KMF, Mother Dairy, RCDF and Hatsun.

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