According to a report by Grand View Research, Inc., global breast pump market is anticipated to value USD 1.74 billion by 2025. Growing employment rate among women and lesser time to breastfeed their babies is anticipated to propel demand for breast pumps. These pumps are likely to offer advanced features making it easy for mothers to breastfeed their infants safely and in less time.
Rising employment rate among women and less availability of time to breastfeed their babies can influence growth of market. Growing awareness regarding the benefits of breastfeeding among women attributed to educational camps and other promotional events can influence market growth. Continual development in healthcare infrastructure and increasing healthcare expenditure can fuel growth of market. Supportive government initiatives such as baby friendly hospital initiative can foster market growth during the forecast period (2012 to 2025).
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The breast pump market can be segregated on the basis of product, technology, application, and region. Based on product, the market can be bifurcated into open system and closed system. In 2016, close system segment dominated the market and accounted for largest market share. Increasing usage rate coupled with higher prices can influence product demand. It is likely to grow at similar pace during the forecast attributed to hygiene offered by this device. Presence of more hygienic milk collection mechanism offering no exposure to outside air.
In open system, there is likely to be no barrier between milk collection kit and pumping unit, which can lead to contamination of milk. Impurities such as dust, smoke, and bacteria can contaminate milk collected. Hence, revenue generated from open system breast pumps is likely to decline during the forecast period.
Based on technology, the market can be categorized into electric, battery-powered, and manual. Electric pump segment is anticipated to witness substantial growth during the forecast period. High efficiency being offered by electric pumps in terms of user-friendliness and comfort can augment market growth. In addition, use of superior technology in electric breast pumps can compared to other types can further influence growth of market.
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On the contrary, battery operated pumps accounted for 54% market share in 2016 and is expected to continue its dominance during the forecast period. Increasing use of these pumps by majority of mothers owing to its affordability can fuel growth of market in next few years.
Based on application, the market can be classified into hospital grade and personal use. In 2016, hospital grade segment dominated the market attributed to presence of large number of hospitals using breast pumps. These pumps are expected to be approved by Untied States (U.S.) food and drug administration (FDA), after finding them safe for multiple users.
On the contrary, electric pumps for personal use are likely to grow at significant rate during the forecast period. Increasing number of working mothers coupled with growing healthcare expenditure can fuel product demand for personal use.
Regional segmentation includes Europe, North America, Asia-Pacific, Latin America, and Middle East and Africa. In 2016, North America dominated the market and accounted for largest market share. It is likely to continue its dominance during the forecast period. Growing awareness regarding breastfeeding and rising employment rate among women can influence market growth. In addition, supportive reimbursement scenario in Untied States (U.S.) for visiting lactation consultants and purchasing breast pumps can augment growth of market.
In Asia Pacific, the market is expected to witness high growth during the forecast period. Prevalence of multiple untapped opportunities in developing countries such as China and India can fuel market growth in next few years. In addition, rising healthcare expenditure, fast economic growth, growing awareness levels, and growing rate of employment among women can spur market growth in this region.
Some of the leading companies offering breast pumps are Whittlestone, Lansinoh Laboratories, Ameda Breastfeeding Solutions, Philips, and Hygeia Medical Group. Most companies are likely to adopt growth strategies such as mergers & acquisitions, operational expansion, and development of new and innovative products to gain traction among consumers.
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