Norco, CA – “Pretty” by Cinderella’s Closet is a lingerie line created by Dana Walker, a breast cancer survivor who understands the challenges of finding lingerie that is designed to meet the needs of breast cancer Fighter’s and Survivor’s along with making them feel “Pretty”. The new lingerie brand is now seeking crowdfunding on its Indiegogo page.
“Pretty” lingerie for breast cancer Fighter’s and Survivor’s models the mantra of the ‘Look Good, Feel Better’ program of the American Cancer Society. Those who look good outside can experience an inner glow and spark from within. The ‘image’ is more than a mere reflection; it creates its own positive vibes.
As per estimates, 1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime. Every survivor goes through an intense physical and emotional battle leaving many scars behind. There is an unwritten prescription of looking good and staying positive for those affected by this horrible disease.
Dana was diagnosed with Adenocarcinoma in 2014, her journey with cancer led her to having a double mastectomy, 10 rounds of chemotherapy and 25 rounds of radiation. After her medical treatment, she was supplied with bras that were merely functional wads of material that did nothing to either compliment her new image or make her feel pretty.
“Every breast cancer survivor deserves lingerie that is supportive and ‘Pretty’,” says Dana Walker, who thought of this idea while at a trade show in Las Vegas in 2015, thinking what could she do to help other breast cancer Fighter’s and Survivor’s with their emotional battle of accepting what they see on the outside and knowing who they truly are on the inside. After market research and contracting manufacturers, she began creating sketches, sourcing fabrics, scouting manufacturers and producing bra and panty samples. This was followed by beta testing, revisions and a mini production run.
“I’m a Breast Cancer Survivor that has been given a second chance at life and I want to use my time helping women that have had mastectomies reclaim their self-esteem by infusing acceptance and hope into their private world. “Pretty” by Cinderella’s Closet was created to help women who have had mastectomies experience an emotional shift and realize that ‘Pretty Starts from Within’,” says Dana Walker.
The “Pretty” by Cinderella’s Closet campaign on Indiegogo will cover three band sizes, 34, 36, or 38 in B or C cups. Backers can opt for pocketed or non-pocketed bra and can make their choice known before shipment. The campaign’s fund goal will go towards fulfilling perks, maintaining an e-commerce website and designing a lingerie and swimsuit line for 2018.
For more information, please visit: https://www.indiegogo.com/projects/pretty-lingerie-for-breast-cancer-survivor-s#/
Video Link: https://www.youtube.com/embed/60uyzWdRfDw
Company Name: Cinderella’s Closet
Contact Person: Dana Walker
Email: Send Email
Address:PO Box 362
State: California 92860
Country: United States