Brancucci Joins The Mortgage Harmony Advisory

Industry Leader to Assist Financial Technology Company

Mortgage Harmony Corp., a financial engineering software company based in McLean VA, is pleased to announce that Joe Brancucci, President & CEO of GTE Financial in Tampa, Florida, has agreed to join the Mortgage Harmony Advisory Board. “We are ecstatic that Joe will be joining our Advisory Board. Respected across the financial services industry, Joe is known as a purveyor of new ideas which has inspired material changes in lending tools, systems and processes that are outdated and inefficient for the consumer and the lender,” said Keith Kelly, Mortgage Harmony CEO and Co-founder.

Recently recognized by the Credit Union Times as the “Trailblazer CEO of the Year,” Mr. Brancucci is highly regarded for his innovative and progressive business strategies. He was the critical visionary and founder of Prime Alliance Solutions which provided a technology business solution that made mortgage lending possible for credit unions of all sizes while also pioneering a consumer-friendly solution.

In June, 2010, Mr. Brancucci joined GTE Financial as its President & CEO, turning around the struggling Tampa-based credit union and instituting business strategies that led to significant growth in lending, membership and a renewed employee culture of trust and transparency. Today, GTE Financial has total assets of $1.6 billion, 196,000 members and 21 Community Financial Center locations. Mr. Brancucci is also the Chairman of CU Direct Corporation, the credit union industry’s foremost provider of leading lending solutions like CUDL and other products and services designed to help credit unions advance their lending programs and improve their portfolio success.

Mortgage Harmony and GTE Financial partnered earlier this year. The HarmonyLoan feature will be available on both mortgages and car loans offering GTE members a quick and easy on-line process to take advantage of market rate changes.

About GTE Financial
GTE Financial is a not-for-profit financial cooperative with more than $1.6 billion in assets and 21 Community Financial Centers located throughout West Central Florida. Chartered in 1935, GTE Financial is locally owned and operated in the Tampa Bay area, serving nearly 200,000 individuals and businesses throughout West Central Florida. Get more information at

About Mortgage Harmony Corp.
Named by the American Banker’s Bank Technology News (BTN) as one of the “Top Ten Tech Companies to Watch” in 2013, the Mortgage Harmony Corp. designs, develops and distributes innovative lending products for mid-size and large banks, credit unions and mortgage companies. Its mission is to create products and services that properly align the economic incentives of all participants of a loan transaction and bring long-term stability to the finance services industry. The HarmonyLoan™ is a consumer-initiated interest rate-resetting loan feature with a recurring compensation structure for the loan originator. For more information on Mortgage Harmony and the HarmonyLoan™, please visit

Company Name: GTE Financial
Contact Person: Gillian Moore
Email: Send Email
Phone: 888-871-2690 44610
Country: United States