Blood pressure monitor market is expected to grow at substantial rate on account of increasing risk of blood pressure in the aging population, rising incidences of hypertensions, and changing lifestyles of the people. Advent of mobile based monitoring systems and increasing popularity of public blood pressure monitoring programs is expected to propel the blood pressure monitor market demand over the next seven years. Increasing consciousness for regular routine check-up is also anticipated to fuel the demand. According to World health organization (WHO), raised blood pressure is estimated to cause 7.8 million deaths, which is nearly 12.8% of the total deaths in a year.
High blood pressure poses to be a risk factor for coronary heart disease and ischaemia as well as hemorrhagic stroke. Furthermore, it is also subjected to cause peripheral vascular disease, retinal hemorrhage, renal impairment and visual impairment. It is also seen that men have slightly higher chances of raised blood pressure than woman. Populations residing in Africa are seen with more significant cardiac problems than North America and Europe.
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In Africa, nearly 40% of both sexes account for high BP, however in America and Europe, less than 35% of the populations are subject to the same problem. This can be attributed to the dietary habit which particularly, consists of high cholesterol and starch contents. Lack of physical activity, increasing stress levels, growing aging population and sedentary lifestyles are expected to fuel the market demand over the forecast period. Furthermore, excessive consumption of alcohol, tobacco, and unbalanced diet is expected to affect the problem of high BP. This is expected to further increase the demand for personal automated devices. Growing awareness for heart disease, diabetes, and obesity is also expected to drive the demand over the projected period. .Low product cost and easy compatibility of the automated machines favorably impact the product demand.
The blood pressure monitor market is segmented on the basis of types such as aneroid and digital monitor. Aneroid monitor are classical approach to the measurement technique wherein there is a gauge which can be read through a pointer on a dial. The main advantage of this type is the presence of separate stethoscope with the cuff. Digital monitors are expected to gain traction over the next seven years owing to the benefits offered such as ease in operation & reading values, paper printing and automatic functionality feature.
North America and Europe are expected to have highest market share owing to the increasing cardiovascular diseases due to high BP. Asia Pacific region is expected to witness significant growth in the high blood pressure diseases, on account of the rich dietary habits, which is further as a result of changing lifestyles and preferences coupled with the entry of varied food & beverage market players. Furthermore, government initiatives related to upgrading medical and pharmaceutical infrastructure in the region is expected to drive market growth.
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Latin America is expected to witness significant growth owing to various health concerns in the region. Furthermore, rising disposable income coupled with growing consumer awareness regarding new technologies offering general check-ups at home is expected to drive market growth.
Middle East & Africa is expected to witness substantial growth owing to increased government spending on healthcare infrastructure. The region is primarily driven by countries including Saudi Arabia, UAE, Qatar and Oman wherein healthcare sector is expected to grow which in turn is likely to propel demand for blood pressure monitor over the projected period.
Key market players include Geratherm, ERKA, Medical ECONET, Lanaform, CA. MI Italian Medical Touch, Besco, BosoSohn Germany, digiO2, Hingmed, Honsun, ChoiceMMed, and Truly health care. The manufacturers emphasize on selling the products which have features such as one touch automatic inflation, 2-key user interface for easy operation, low battery indicator, large LCD display, power saving system, irregular heartbeat indication, hard disk to store measurements, and a universal cuff. The price of the BP monitor varies with different set of features. Generally the price ranges from USD 30 to USD 150. Interestingly, they come in different weights ranging from 5 ounces to 30 ounces.
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