Rising awareness about dietary supplements is driving the Betaine Market growth globally. Increasing sales of sport nutrition and dietary supplements which contains Betaine is playing key role to drive betaine market growth. Generally, betaine hydrochloride is used in dietary supplements and every type of dietary supplements is formed from by unique formulation and strength of betaine. Betaine hydrochloride is also used to cure erratically low levels of potassium, anemia, high fever asthma, atherosclerosis, yeast infections, diarrhea, food allergies, gallstones, inner ear infections, and thyroid disorders. It is also used to in various supplements which protects the liver as it helps to reduce accretion of fat on the liver.
In developing countries, the demand of betaine is generally driven by growing awareness about the health benefits and nutritional value of betaine among consumer along with rising application of betaine in various pharmaceutical products and animal feed. Whereas, in developed economies, increasing demand of dietary supplements and sport nutrition is influencing the growth of betaine market from last few years. Rising application of betaine in personal care, cosmetics products and detergents is also driving the market growth.
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Latest Industry Updates:
Jan 2016 BASF and Solazyme Launch the First Commercial Microalgae-Derived Betaine Surfactant named Dehyton AO 45, algal betaine which is a betaine surfactant made from renewable microalgae oil. The new algal betaine is a high- performance substitute to amidopropyl betaine in products that require rich and gentle foam.
Feb 2015 Austria based company named Agrana declared to rise betaine production capacity to fulfill the consumer demands.
Sep 2016 According to National Health and Nutrition Examination Survey, Choline and betaine may pledge insulin resistance which will support the application of betaine in insulin resistance supplements.
Jun 2017 According to new research, betaine helps as osmoregulator to reduce negative effects of coccidiosis and heat stress as betaine stimuli fat and protein deposition in body.
Leading Key Players:
Key players in betaone market are focusing on R & D to penetrate the global market and to meet the growing demand for new innovative products. Product differentiation and increase in various application sectors are two main areas which key players are trying to take improve.
The key players profiled in the global betaine market are Associated British Foods PLC (U.K.), DuPont (U.S.), Amino GMBH (Germany), BASF SE (Germany), Nutreco N.V. (Netherlands), E. I. du Pont de Nemours and Company (U.S.) and Kao Corporation (Japan) among many others.
The global betaine market has been divided into type, form, application, and region.
Based on Type: Natural Betaine, and Synthetic Betaine
Based on Form: Betaine Anhydrous, Cocamidopropyl Betaine, Betaine Monohydrate
Based on Application: Dietary Supplements, Animal feed, Cosmetics, Pharmaceuticals, and Others
Based on Region: North America, Europe, Asia Pacific, and ROW.
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The global betaine market is segmented into Asia Pacific, North America, Europe and Rest of the World (ROW). North America region holds the major market share followed by Europe. Availability of Support from regulatory authorities and growing application of betaine in different industries including animal feed products is driving the market growth in North America region. Increasing awareness about health benefits of betaine and growing disposable income are playing the key role to drive the market growth in Asia Pacific region. Meanwhile, Europe is witnessing significant growth of betaine market especially in pharmaceutical segment due to increasing research and development activities in that region.
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