Industry Outlook
Bath and Shower products market is projected to grow at the CAGR of 3.9% during the forecast period from 2018 to 2026. This industry is mainly driven by consumer trends and consequent innovations brought in by manufacturers. Innovative marketing strategies introduced by manufacturers that harness the potential of product reviews and word of mouth have had a significant driving impact on the growth of this market. Additionally, rising awareness related to health & hygiene, improved purchasing power, and change in lifestyle in the light of widespread urbanization are some other factors that are driving the global cosmetic skincare products market. Moreover, consumer are shifting towards value added multi-benefit products that offers hygiene along with skin care and fragrance coupled with growing prevalence of skin and hair & scalp related problems across the world is another factor contributing to the growth of bath and shower products market during the forecast period. On contrary, movements in regulatory environment demanding manufacturing guidelines particularly with a focus on ingredients and marketing practices and the growing awareness towards the use of harmful chemical substances in the product, like sodium lauryl sulfate, dioxane, parabens, etc. may hold back the growth of this market within the forecast period. Do-it-yourself (DIY) products are gaining traction across the world as these are easy to prepare and cost effective. Organic bath and shower products are relatively expensive pushing consumers to make these products using natural ingredients at home rather than buying the same. This is also one of the major factor restraining growth of the bath and shower products market during the forecast period.
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Shift in consumers towards natural products and rising environmental concerns have led to the development of eco-friendly products, containing natural ingredients with the use of biodegradable packaging and refill packages. Manufacturers are constantly researching products which can maintain performance characteristics while mitigating environmental impact. Therefore, new product launches centered on convenience, preferences, and personalization helping in accelerating market growth during the forecast period.
Bath and shower products market has positive outlook not only in developed regions such as North America and Europe but also developing economies such as Asia-Pacific and Latin America. Rising awareness regarding hygiene, higher population pool, substantial growth in disposable incomes and trend-setting products at low cost being innovated in countries such as South Korea, China, and Japan creating immense growth opportunity for bath and shower products market in these regions.
Market Snapshot: Global Bath and Shower Products Market Value
Bath Soaps Led the Product Type Segment but Market Share Expected to Decline during the Forecast Period on Account of Rapid Substitution
In 2017, Bath soap segment accounted for the largest market value share of over 30% and expected to maintain its dominance during the forecast period although the market share for the same is expected to decline on account of rapid substitution of bar soaps by shower gels. High penetration of bath soaps amongst men, easy availability and low cost compared to their substitutes supporting the growth of this segment. Natural and dermatological soaps category are still growing considerably in different region further escalating the overall growth of this segment. Bath soap sale is also driven by the huge demand form price conscious developing economies of Asia-Pacific and Latin America.
Shower gels segment is identified as the fastest growing segment during the forecast period. Shower gels are considered as a suitable alternative to bath soaps and enjoys equal presence in supermarkets and hypermarkets alongside with bath soaps. Advanced skin care properties and fragrances and are highly preferred option among the young population for their daily ablution also propelling the growth of this segment.
Easy Availability across all Distribution Channel Propelling the Overall Market Growth
Hypermarket/Supermarket represented the largest market share by distribution channel in 2017, followed by local & specialist retailers and online retailing. Point of sale displays, efficient advertising, wide assortment of products, and store announcements triggers the impulse buying. In developing economies, bath and shower product manufactures are focusing on selling through hypermarket/supermarkets to contact the masses which in turn is expected to propel the growth of this segment during the forecast period. Online retailing expected to exhibit fastest growth during the forecast period. Online platforms enables the consumers to explore the best products while doing daily activities or in the comfort of home without physically visiting the shop to buy these products. Hence convenience factor of consumer is expected to drive the online retail segment during the forecast period. Trends show that the companies are focusing on adopting various ecommerce platforms as part of their strategy to increase the revenue of bath and shower products owing to the fact that it helps to minimize the maintenance cost.
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Historical & Forecast Period
2016 – Historical Year
2017 – Base Year
2018-2026 – Forecast Period
Our study analyzed each market segment during the period of 2016 to 2026 with 2017 as the base year. Forecast period between 2018 and 2026 considered for the CAGR calculation.
Report Scope
The report enlightens the thorough outline of global bath and shower products market by categorizing the market in different segment given below:
Bath and Shower Products Market, By Product Type (2016–2026; US$ Mn)
- Bath Soaps
- Shower Gels
- Shower Creams
- Hair Shampoo
- Hair Conditioner
- Others (bath additives and bath accessories)
Bath and Shower Products Market, By Distribution Channel (2016–2026; US$ Mn)
- Hypermarket/Supermarket
- Local & Specialist Stores
- Drug Stores
- Online Retailing
- Direct Selling
Geography Segment (2016–2026; US$ Mn)
- North America
- United States
- Canada
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia Pacific (APAC)
- China
- Japan
- India
- Rest of APAC
- Latin America (LATAM)
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa (MEA)
- GCC
- Rest of MEA
This research report describes leading continents and their major countries, along with profiles of key players operating in overall market and their planned developments. Our report further defines the overall market dynamics such as drivers, challenges, and opportunities prevalent in the market to understand global bath and shower products market more explicitly. Our in-depth quantitative and quantitative analysis of each segment up to country level highlights revenue pockets and investment opportunities in the market.
Key questions answered in this report
- What are the current market trends in the bath and shower products market and valuable opportunities for the players?
- How the environmental regulations affect global as well as the regional markets?
- Which is the most lucrative region for investment?
- What is the market size and trends in emerging markets?
- Which are the prime distribution channel for bath and shower products across different geographies?
- Which are the major types of bath and shower products and their market sizes?
- Which are the leading players and their market position?
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