With the growing in the bakery products coupled with development of new bakery industries, the market for baked food has been experiencing a growth in the baked foods market at a global stage. Baked foods offer convenience and provide a low cost source of energy, which is important for those who travel to work and rely on such foods for their first meal of the day. Many baked products incorporate high levels of fat, sugar, and sometimes fruit or nuts, and this will increase the energy content of the products. Advancement in processing technology has enabled inclusion of various ingredients that augment taste, appearance and overall nutrition value of baked products is supporting baked food market as a convenience bakery product.
The demand for healthy convenience food is increasing. The baked foods are convenient with enhanced packaging and availability of various food types bakery based breakfast foods, desserts and snacks. Baked foods are available in wide range of varieties which attracts the consumers to experiment within the provided wide range of baked products.
Innovations in food sector have led to enhanced organoleptic properties of the baked food products. High focus on R & D has resulted in enhancing the shelf-life of the baked products as well as enhanced the retention period of the flavour and quality of the baked products for a longer period of time. Innovations in flavors are attracting more number of consumers for experimenting with the unique and new available flavors in the market.
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Latest Industry Updates:
Jan 2018 Arabian food industries, has announced their expansion in baked goods.
Jan 2018 Brock O’Hurn and Sarah Stage in collaboration have introduced “Quest Protein Cookie” which delivers a soft and chewy baked goods texture.
March 2017 Finsbury Food Group has launched a new cake range, named as MARY BERRY and opened a new facility to bake high quality loaves.
Oct 2017 Grupo Bimbo has acquired East Balt Bakeries, which produces and provides bakery products to Quick Service Restaurants (QSR).
Key industrial players are highly inclined towards development of better for you products in order to support the healthy food in convenient packaging, ensuring the food safety for their consumers. The manufacturers are targeting to hold a substantial share of the market in order to mark their strong presence in the industry. Product development and modification of products with new and improved ingredients is found to be a key strategy adopted by the manufacturers in order to expand their business and product segment. Brand strategy is a long term strategy which helps in creating an identity of the brand and increase consumer awareness. It’s an integral part of business development and identifies the perception which include values and the relationship which the company is willing to create among consumers. Though, the baked food industry is highly fragmented, the key manufacturers have been able to create a high brand recall rate by implementing an effective branding strategy over the years.
The key players profiled in baked foods market are Grupo Bimbo (Mexico), Finsbury Food Group (U.K), Flowers Foods (Georgia), Hostess Brands (U.S.), McKee Foods (U.S.), Yamazaki Baking (Japan), Aryzta (Switzerland), BreadTalk (Singapore), George Weston (Canada), Hillshire Brands (U.S.), Monginis (India), and Pepperidge Farm (U.S.) among many others.
The Global Baked Foods Market has been divided into Type, Distribution Channel and Region.
On The Basis of Type: Baked Bakery Products (Baked Cakes & Pastries, Baked Breads & Rolls, Baked Donuts, Baked Biscuits, and Other Baked Bakery Products), Baked Dairy Products, and Others
On The Basis of Distribution channel: Food service, and Food retail
On The Basis of Region: North America, Europe, Asia Pacific, and ROW.
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The global baked foods market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Among all the regions the North America market is dominating the global market followed by Europe. Shifting consumer preferences and hectic lifestyle among the working population in the North America has resulted in the high consumption of wraps, rolls and pocket sandwiches in this region. This has resulted in the consumption of baked food in this region.
Additionally, In the Europe, U.K, Germany and France are the major countries contributing the sales of baked foods. Asia Pacific region is likely to witness the fastest growth in the baked foods market. Also, this region is observed to be a potential market for the baked food products owing to expansion in bakery industry.
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