The baby diapers market was worth about USD 39.7 billion in 2014. It is estimated to attain USD 64.6 billion by 2022, at 6.2% CAGR during 2015 to 2022 (forecast period). Increasing birth rates globally combined with high disposable incomes provide new opportunities for the market.
Baby health awareness and priority have led to technological advances. Increasing working women is another factor, assisting market growth. The booming e-commerce industry will also offer novel prospects. Health hazards regarding the manufacture of disposable diapers can hamper the baby diapers market.
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The market has products comprising swim pants, cloth diapers, disposable diapers, training nappies, and biodegradable diapers. Disposable diapers were the leading product in 2014 and would continue their reign in the forecast period. They are predicted to experience 5.4% CAGR in the next seven years. Disposable can be segmented further into regular, ultra absorbent, super absorbent, and bio-degradable.
Among these, super absorbent and ultra absorbent dominated. Regular disposable diapers will experience 2.2% CAGR in the future. Training nappies and cloth diapers were the second and third largest products respectively. Cloth diapers are further split into flat, fitted, pre-fold, and all-in-one. Pre-fold cloth diapers are projected to witness a significant growth rate of 10.5% till 2020. The negative aspects of disposable diapers can turn consumers to opt for cloth diapers in the years to come.
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Europe dominated the baby diapers market, followed by Asia Pacific (APAC) and North America. North America and Europe are mature and would observe moderate growth rate due to slow birth rates in the regions. China and India are predicted to dominate APAC on account of high birth rates and easy affordability. Other regions include Latin America, Middle East, and Africa. Poverty and low product awareness can hamper these regions.
Major companies in the worldwide baby diapers market comprise Hengan, Unicharm, Philips Healthcare, Procter & Gamble (P&G), and Kimberly-Clark Corporation. They concentrate on making economical and user-friendly diapers that would meet the needs of customers, with imperative demand for cost-efficiency and quality.
The market may also face challenges in ecological & social issues and costly products. However, it could be propelled further by increasing medical expenses.
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