Automotive Seat Heater Market Highlights:
The global automotive seat heater market is growing with the rapid pace. According to a recent study report published by the Market Research Future, The global market of automotive seat heater market will grow at a rapid pace over the forecast period. The market is forecasted to witness slow but steady growth by 2027, which will be a surplus growth at a moderate CAGR during the projected period (2016 -2027).
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Key players in Automotive Seat Heater market mentioned:
II-VI Marlow, Inc. (U.S.), Gentherm Incorporated (U.S.), Panasonic Corporation (Japan), Changchun SET Electronics Co., Ltd. (China), Kongsberg Automotive Holding ASA (Norway), Guangzhou Tachibana Electronic Co., Ltd. (China), I.G. Bauerhin GmbH (Germany), Seat Comfort Systems, Inc. (U.S.), Champion Seat Systems (U.S.) and Langfang Golden Time Technology Development Co., Ltd. (China) are some of the prominent players profiled in MRFR analysis and are at the forefront of competition in the global automotive seat heater market.
The automotive interior temperature control has always been a point of concern for the automotive industry. The biggest cause of discomfort for the customers was the uncomfortable seating arrangement. The temperature controlled interiors due to the air condition system aren’t enough in providing a rounded experience to the driver. In case the automotive seats are at a temperature different than the ambient temperature or the pleasant temperature range, the driver cannot ride the vehicle for long. This causes less use of the automobile and eventually the customer might switch the automobile brand or stop using a personal automobile for their use altogether. This highlights the importance of the automotive seat heater system, which helps in keeping the driver in perfect health by providing the appropriate temperature thus cancelling the extreme low outside ambient temperature.
Industry/ Innovation/ Related News:
March, 2018 – Panasonic Factory in Dalian, China Begins Mass Production and Shipments of Automotive Lithium-ion Batteries. The company has started supplying prismatic-type automotive lithium-ion batteries globally. The market for eco-conscious vehicles, including hybrids, plug-in hybrids, and electric vehicles, is growing every year thanks to the increase in environmental awareness in recent years. To respond to the market demand, Panasonic has been gearing up to start production at this factory, which is its first production site for prismatic-type automotive lithium-ion batteries in China.
November, 2017 – Gentherm the global market leader and developer of innovative thermal management technologies, announced today it has acquired Etratech Enterprises, Inc. for approximately US$64 million in an all cash transaction. Etratech, based in Burlington, Canada, specializes in the design, development, and manufacturing of advanced electronic controls and control systems for the Automotive, RV and Marine, Security, Medical and other industries.
Automotive Seat Heater Market Segmentation:
The global automotive seat heater market is segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
- Segmentation by Type: Comprises of Carbon Fiber Heater and Composite Fiber Heater.
- Segmentation by Engine Sales Channel: Comprises of OEM and Aftermarket.
- Segmentation by Vehicle Type: Comprises of Passenger Car and Commercial Vehicle.
- Segmentation by Regions: Comprises Geographical Regions – North America, Europe, Asia Pacific and Rest of the World.
Automotive Seat Heater Market Regional Analysis:
The automotive seat heater market is seeing an explosive growth across all countries. The Asia Pacific market is expected to drive the global sales of automobiles for the next decade. The weather conditions in this region on account of the tropical belt which this region falls in, makes the use of the air conditioner systems kind of imperative. The use of these systems pose a different challenge since the interiors of the automobile are temperature controlled. But the seats of majority automobiles are made from either resin or special purpose plastic or leather. This makes the seating system very uncomfortable to be used in the long run or for longer duration rides. Thus, the seating system needs to be temperature controlled as well. The Europe region on the other hand always experiences extreme low temperature conditions. In spite of the public transport system in this region being super-efficient, the people here have a penchant for high end and high performance cars. These cars need a lot of investment and frequent maintenance. The usage of these cars will see an upward growth if the people driving these cars are more comfortable in the interiors of the vehicle. This will happen if the car interiors and the seating system as well is temperature controlled. The North America region is one of the largest automotive markets in the world. Use of bigger sized automobiles like mini trucks and SUVs is the norm in this region. The weather and climatic conditions in this region vary drastically from one region to other. Owing to mediocre and costly public transport system, the people in this region prefer the personal automobiles for leisure and work related activities. Thus, the people here undertake long distance journeys for days on end. For the same, the use of seat heating systems helps in the continuous and sustained use of the automobiles over a period of time. All these regions, cumulatively show the prosperous and impending growth of the global automotive seat heater market.
Major Table of Content:
1 Executive Summary
2 Scope Of The Report
2.1 Market Definition
2.2 Scope Of The Study
2.2.1 Definition
2.2.2 Research Objective
2.2.3 Assumptions
2.2.4 Limitations
2.3 Research Process
2.3.1 Primary Research
2.3.2 Secondary Research
2.4 Market Size Estimation
2.5 Forecast Model
3 Market Landscape
3.1 Porter’s Five Forces Analysis
3.1.1 Threat Of New Entrants
3.1.2 Bargaining Power Of Buyers
3.1.3 Threat Of Substitutes
3.1.4 Segment Rivalry
3.1.5 Bargaining Power Of Buyers
3.2 Value Chain/Supply Chain Analysis
4 Market Dynamics
4.1 Introduction
4.2 Market Drivers
4.3 Market Restraints
4.4 Market Opportunities
4.5 Market Trends
Continued…
The report for Global Automotive Seat Heater Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.
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