ACR Global Market – Overview
Automatic content recognition (ACR) refers to an identification technology to recognize content played on a media device or present in a media file. Devices containing ACR support enable users quickly obtain additional information about the content they have just experienced without any user based input or search efforts. With the growing implication of automatic content recognition technology in smart phones and smart TVs, the demand for automatic content recognition solutions has grown tremendously around the globe.
Growing consumer electronics and wearable device market rise in application of automatic content recognition in media & entertainment industries, and growing digital technology are some of the major factors, propelling the growth of Automatic Content Recognition Market.
Hence the market for Automatic Content Recognition is expected to grow at 7% CAGR (2016-2022). However, technology limitations and lack of awareness about the technology are some of the factors which are hindering the growth of Automatic Content Recognition Market, predicts the MRFR Team Research Analyst while commenting upon this deep diving study report, presented through more than 100 market data tables and figures, widely spread over 110 pages
Automatic Content Recognition Market – Key Players
To maintain market position and to boost market shares; matured players operating in the market adopt the trend of merger & acquisition of small players or collaboration with other players.
- In February 2016, ACR Cloud announced its partnership with Xiaomi to integrate music recognition technology with MIUI. The end-consumers will be now able to stream and download the songs from their music library.
- In July 2016, Digimarc Corporation announced its partnership with Diadeis, one of the leaders in design industries. The partnership deed is to provide certified barcode provider to Digimarc. This Digimarc barcode will provide easy scanning at checkout and check-ins, and other valuable mobile engagement.
Some of the major players in Global ACR Market include
- Arcsoft, Inc. (U.S.)
- Digimarc Corporation (U.S.)
- Microsoft Corporation (U.S.)
- ACR Cloud (China)
- Audible Magic Corporation (U.S.)
- Civolution (U.S.)
- Gracenote, Inc.(U.S.)
- Enswers, Inc. (South Korea)
- Beatgrid Media BV (Netherlands)
- Clarifai Inc. (U.S.)
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Automatic Content Recognition Market – Segments
Automatic Content Recognition Global Market has been segmented in to 2 key dynamics for an enhanced understanding;
Segmentation by Technology: comprising – Passive fingerprinting, speech recognition and digital watermarks.
Segmentation by Applications: comprising – Broadcast industry, Media & Entertainment, Advertising, Industrial, Game industry, consumer electronics, and Education among others.
Automatic Content Recognition Market – Synopsis & Scenario
The golden era of TV entertainment technology has lead the revolution offering multiple TV viewing options to the average consumer representing the common populace.
DVRs, Video on Demand and over-the-top streaming across all screens has brought the remarkable ease in the viewer’s life by allowing them to dictate what, when and where to watch, at the same time things have worsen for content owners and advertisers due to the decrease live audiences and declined engagement of viewer over the past few years.
But now TV industry is hoping to retaliate to regain or re-engage their audiences with the help of the automatic content recognition (ACR) technology, as ACR allows broadcasters, content owners, advertisers and device makers to deliver highly synced and enhanced viewing experiences.
Automatic Content Recognition Global Market – Regional Analysis
North-America is dominating the Global Automatic Content Recognition Market with the largest market share due to presence of advanced and developed media industry in the region, and therefore accounting for millions of USD and is expected to grow over billions of USD by 2022. Automatic Content Recognition Market in Asia-Pacific market is expected to grow at a significant rate of CAGR by 2022. The European market for Automatic Content Recognition Market is expected to grow at substantial rate of a CAGR during the predicted period 2016-2022.
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