Her music is known to bring parties to life, and now Ari B’s latest new single, ‘Dance into the Party’, hits the dance floors with never seen before moves and her usual, commanding narrative. ‘Dance into the Party’ is now available via all major outlets and the accompanying music video was directed by Wayne Isham (Michael Jackson, Madonna, Bon Jovi) and choreographed by Chuck Maldonado (Stomp the Yard, Step Up 4) and further positions Ari B as a performer who has a long journey ahead.
For Ari B, collaborating with Wayne Isham on the concept of the video, and working with such an incredible legend in the industry, was no less than unbelievable:
“I knew after our first phone call that we were going to work great together. He is funny, he is straightforward – both great traits, especially in this creative process. In addition, I felt how passionate and invested he was in the project from day one. Either way, he is a genius. I am so grateful that I had the opportunity to work with him. On set, he was very enthusiastic and was so involved when working with everybody who was there – it sort of stuck with me that whenever he complimented me, he made sure that I took it and understood it – everything that comes out of his mouth is with purpose, and he wants to make sure his words come across, always. Such a genuine, intelligent, nice guy.”
‘Dance into the Party’ is stamped with Ari B’s now popular vocal style. She does remind listeners of Toni Braxton or Hayley Williams, and moves like Janet Jackson or Paula Abdul. This blend of magic on the screen is a re-imagination of Pop, R&B, and Hip Hop as the new generation likes it to be, dominant yet cool and deep, and riveting till the end. A&R Factory say that the track is “the perfect seasonal pop song, the soundtrack to a series of summer parties”
If Ari’s works create a spell, the secret lies in a creative regimen that is hands-on and practically covers every aspect of creation, from the vision and concept to writing, studio recordings and on-stage performances. She has found in music and performance her perfect medium to reveal her ‘ideal reflection of life’. Writing and recording at Bristol Studios for five years, she has also recently earned a scholarship for musical theatre at the prestigious Boston Conservatory at Berklee.
All of 18 years of age, Ari B is no newcomer to the world of music and dance. She found her voice at the age of 7, entered theatre as an actress (‘Into the Woods’, ‘Carrie’, and ‘West Side Story’) and acted in short films, commercial and feature films (‘The Makeover’). She was the youngest ever to perform with the pre-professional dance company, Boston Youth Moves, in downtown Boston, training and performing with Alvin Ailey Dance Company, Chita Rivera, and other well-known choreographers.
As a professional artist, Ari B tasted success when her single ‘By the Pool’ won the Best Video of the Year (2017) at the New England Music Awards. Apart from awards, she has also had the privilege to work with renowned artists and top names in the industry, including Ray Kay (Lady Gaga, Justin Beiber, Britney Spears), Mikey Minden, and Kenya Clay (Pussy Cat Dolls, American Music Awards). Her recent performance venues include: House of Blues, Patriots Place, and The Hard Rock Café.
‘Dance into the Party’ is Ari B at her best in vocal delivery and dance moves, and further expands her fan base that loves original music and captivating dance-powered music videos. A ‘firecracker’ on stage, she commands and leads with a riveting narrative that will prove to be the life of the party.
Watch the video here: https://youtu.be/mVdjnzO_X8U