Apple Veteran Michael Hageloh: “Apple Still a Hardware Company”

Apple sales veteran Michael Hageloh discusses the implications of the company’s most recent earnings reports.

Apple recently made public its earnings from the last quarter, and, as always, this data was met with no small amount of speculation and analysis. According to Michael Hageloh, a former Apple sales executive, the most recent Apple figures reveal something critical about the company’s identity—namely, that it is still very much a hardware company, first and foremost. Hageloh shares his thoughts on the Apple earnings in a new statement to the press.

“The analysts seem focused on two data points,” explains Hageloh, in his press statement. “On the one hand, there are many who are hung up on the fact that iPad sales have tapered off a bit. At the same time, there are many analysts who seem utterly shocked that MacBooks are still selling so well—as though it is somehow shocking that Apple would make a profit selling computers.”

Certainly, Apple’s sales of the MacBook have been strong: Mac sales rose by 17.6 percent to a record-setting 4.4 million units in the June quarter, due in part to more affordable iMac and MacBook Air products being launched.

“People are surprised about this because so many of today’s consumers think about Apple in terms of software,” comments Hageloh. “They think about Apple in terms of iOS or in terms of the App Store; perhaps they think about Apple in terms of handheld devices. What people forget is that, long before Apple was making devices, it was making laptops—and the company will continue to make laptops because it sells a boatload of them, something these earning reports make clear.”

He continues to praise Apple’s latest figures. “The big picture is exceedingly positive,” Hageloh notes. “So what if iPad sales have tapered a bit? The company is still selling products and it’s still bringing new people into the family. Those are the things that count. Apple remains a ridiculously profitable company.”

At the end of the day, Hageloh concludes, that the company is still a hardware company. “Again, Apple is in the business of selling computers, as well as devices and software. There’s money to be made even on something as seemingly ‘old-fashioned’ as a laptop computer. Apple proves it.”

More information about Michael Hageloh is available at his personal website,


Serving as director of special projects focused on the sales education initiative at the University of South Florida, Michael Hageloh is a proven sales executive with more than 20 years of experience.

Much of that experience is with Apple Inc., where he began in the company’s education division in 1988. Hageloh moved into a crucial role within Apple’s sales organization. In that role, he developed a vertical education selling strategy and forged relationships with thought leaders, policymakers, and other influencers in the education and technology spheres. He also acquired experience in a key academic sales role at Adobe, where he facilitated, along with French banking and financial services firm Société Générale, a unique single licensing transaction valued at $11.7 million. Overall, Hageloh delivered close to a billion dollars in revenue during the course of his career.

Hageloh is the creator of the Rhythm-Selling System. He’s a high spirited author, a beat-ahead thinker, and a charismatic authentic talker. Hageloh can be contacted online via his website,, his Facebook page, and on Twitter.

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