Animation Software industry is expected to witness growth owing to increasing demand in animation industry. Over the past few years, animation industry has witnessed significant demand owing to rising instances of outsourcing to developing economies owing to cost benefits. The animation software market is expected to witness a robust growth of over 15% over the forecast period owing to growing domination in the entertainment as well as advertising industry.
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Key drivers to the animation software market are the adoption of the service by the end users for movies, cartoons and games. In addition, end users including online educational providers, visualization providers and web designers who provide value added contents for clients are expected to promote market growth over the next seven years. Thus, the major trend of the market in future would be the increased demand from individuals, and not only organizations. As, with time animation industry has inspired the individuals to embrace animation as their hobby. This trend is expected to account for a major share of market growth, going forward till 2022.
The market is possessed with major challenge of piracy, which could significantly impact revenues of the animation software industry. Growing piracy in the industry is likely to hamper brand equity of companies due to glitches and malware. As a result, market players such as Nintendo of America Inc. have stepped up to take aggressive anti-piracy actions, and have encouraged governments around the world to take an aggressive stand to combat these issues.
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The market is majorly segmented on the basis of types which include Flipbook animation, stop motion, 2D, and 3D animation. Flipbook animation is one of the oldest animation technique which produces animation through series of pictures drawn in a skillful manner. In addition, other key techniques include stop motion which emphasizes on physical objects in order to create animation. The animation effect is primarily created with the illusion of movement when series of frames are played in a continuous series. Physical objects with movable joints or clay figures are often used because of their ease of repositioning. The major issue with this animation technique is the amount of creativity required in producing frames at a time. 2D and 3D animation techniques became the major types to produce required animated designed pictures. Presence of key techniques coupled with growing popularity of animation in the entertainment industry is expected to drive market demand over the next seven years.
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