Analytics as a Software Market Overview:
Big data adoption has reached nearly 53% in 2017 up from 17% in 2015, with telecom and financial services leading early adopters.
However, threat to data security and complex workflow process are some of the factors which are hindering the growth of Analytics as a Service Market.
The major growth driver of Analytics as a service Market includes growing mobile device market for analytics, increasing investment of organizations in analytics as a service to keep focus on analysing business data, and rising adoption of cloud based services among others.
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Major Key Players:
- IBM Corporation (U.S.)
- Oracle Corporation (U.S.)
- Hewlett-Packard Enterprise (U.S.)
- Google Inc. (U.S.)
- Amazon (U.S.)
- EMC Corporation (U.S.)
- Hitachi, Ltd.(Japan)
- SAS Institute (U.S.)
- Good data Corporation (U.S.)
- Cloudera, Inc. (U.S.)
Analytics as a Software Market Regional Analysis:
North-America is dominating the global Analytics as a Service Market with the largest market share in the region. Telecom and financial services are the most active early adopters, with Technology and Healthcare being the third and fourth industries seeing analytics as a service.
North America narrowly leads Europe and Middle East in their current levels of data analytics adoption. Fujitsu America, Inc. announced that it is broadening the area of availability for its biometric security analytics solutions and services portfolio to now include Canada, Mexico, and the Caribbean, along with the rest of the Americas. Analytics as a service market in Asia-Pacific market is expected to grow at fastest CAGR.
January 2018, Mersive to launch room monitoring and meeting analytics service alongside room scheduling and language support. Solstice Kepler is an addition to Mersive Solstice’s collaboration solution. Solstice Kepler provides alerts, real-time statuses, usage data, and other valuable meeting analytics for the Solstice deployment. The new service facilitates the day-to-day management of Solstice deployments and can inform the organisation’s workplace technology and space planning decisions.
December 2017, in a data-agnostic world, EO industry moves towards analytics as a service. Democratization of Cloud computing and hosting have made access to imagery and software easy. Progress in machine learning and automation are allowing the industry and its customers retrieve more and more value from geospatial information on large scales, with less human intervention, opening up new markets. DigitalGlobe, Harris and ESRI formed a partnership to offer ArcGIS customers access to a library of satellite imagery along with analytical and deep learning tools designed to help users gain insights from imagery at scale. A similar collaboration with ESRI by Urthecast shows a desire to move to a more application-focused, Software-as-a-Service (SaaS) model.
December 2017, Apple launches its podcast analytics service into beta. Apple announced to launch its own podcast analytics service for show creators who publish on Apple Podcasts. The service, launched into beta, offers podcasters the ability to track unique devices and playback metrics for their podcasts, including when listeners drop off in the middle of a show. The key to this implementation is Apple’s focus on user privacy. Apple is tracking unique devices but only offering that data in aggregate to podcasters.
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Analytics as a Software Market Segmentation:
Segmentation by Type: Predictive analytics, prescriptive analytics and descriptive analytics.
Segmentation by Deployment: private, public, hybrid.
Segmentation by Application: retail, government, healthcare, energy, manufacturing, telecommunications, and banking and financial services
Segmentation by region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa.
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