ADVENTR Teams Up With Jamie Oliver’s Food Revolution Day Campaign, Create Ground Breaking Star-Studded First Ever Social Media Conducted, Immersive ‘Choose Your Own Adventr’ Music Video Petition

ADVENTR Launches New Subscription Service
Ed Sheeran, Paul McCartney, Hugh Jackman, Jamie Cullum, Professor Green And More

Get Interactive With Jamie Oliver, Debut The ADVENTR Made Food Revolution Day Anthem Music Video

New York, NY – July 8, 2015 – ADVENTR, the leading immersive video platform, and Jamie Oliver’s Food Revolution Day recently released a star-studded ‘Choose Your Own ADVENTR’ interactive music video, which allows viewers to seamlessly remix the video as they watch. The song, written by Ed Sheeran, is performed by Oliver and celebrities including Sheeran, Paul McCartney, Hugh Jackman, Alesha Dixon and more. Viewers select the next performer while the video seamlessly integrates each performer in sequence.

While previous interactive efforts have lived as video embeds on micro-sites, this marks the first time an immersive campaign has been driven by social media. ADVENTR’s proprietary technology allows inline seamless interaction on Facebook and Twitter driving virality. Devo Harris, CEO and founder, of ADVENTR states, “We’re proud to support Jamie and Food Revolution Day. Immersive video, besides being fun, provides dramatically more engagement, click-throughs, social sharing and recall. So, the wider you can cast the viewership net, via social distribution, the more you amplify that value. We couldn’t be happier than sharing those capabilities with FRD.”

In-video prompts link viewers directly to social sharing and a U.N.-bound petition to mandate healthy food education in primary schools globally. Over 36 million have already viewed the Food Revolution Day video, receiving over 1 million likes, comments and shares, and the petition has garnered over 1.5 million signatures.

This ADVENTR follows the technology company’s collaborations with musicians such as an earlier interactive piano lesson with John Legend.


Video Link:

ADVENTR is the leading immersive video platform and only service which allows inline interactivity on mobile devices, Facebook, Twitter, ad networks and top third party video platforms. With thousands of users from school children to Fortune 100 corporations and millions of video views, ADVENTR is now launching a subscription service. Users can sign up to or remain on the free service uninterrupted but paid users will receive extra capabilities such as ad-free playback, analytics, non-watermarked videos, external linking, etc. For a limited time users can sign up for the Jamie Oliver Food Revolution Day Special for only $9.99/month. This introductory rate will apply to the user’s first four months and is only available through July 20, 2015.

About The Campaign – Food Revolution Day 2015:

Food Revolution Day is fighting to put compulsory practical food education on school curriculums globally. Worldwide, there are more than 42 million children under the age of five who are overweight or obese. With diet-related diseases rising at an alarming rate, it has never been more important to educate children about food, where it comes from and how it affects their bodies.

“By educating children about food in a practical, fun and engaging way, we can provide them with the knowledge and skills they so urgently need to lead healthier, happier lives. We need to make practical food education a compulsory part of every school curriculum across the world, and that’s why I’ve launched a petition calling on all G20 countries to action this. With enough support from millions of people around the world, I truly believe that we can create a movement that’s powerful enough to make governments take action.”  — Jamie Oliver


ADVENTR was started by Grammy-winning producer Devo Harris (Kanye West, Britney Spears). ADVENTR pioneers immersive technology and was also the first and only company to distribute immersive content as pre-roll ads. ADVENTR provides the *only* technology that allows viral/social distribution as well as ad network distribution. ADVENTR has thousands of users and has served millions of video plays. This interactivity was formerly the domain of expensive digital marketing companies that embedded similar content on a microsite but now *anyone* can make this content and distribute it via almost any distribution platform. ADVENTR was named one of the 2014 Global 100 Most Innovative Companies in the World by South Korea’s MoneyToday economic journal.

For more information on ADVENTR and how to create your own interactive video, visit

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