Deep Research on “Adultifying Soft Drinks” Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.The concept of craft sodas has mainstream appeal 56% of consumers globally would like to see more “”craft”” style non-alcoholic beverages.
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“Adultifying Soft Drinks” explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars – formulation, positioning, and packaging.
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Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging.Understand the key motivators driving demand for adult soft drinks.Discover the best in-class innovation examples of adult soft drinks from around the world.
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