By now you should be familiar with how difficult it can be to get people to participate on your site. We are not talking about traffic here, but we are directing our focus towards CTR (Click Through Rates). Having a million visitors a day won’t mean much if they aren’t clicking. In order to shoot up in the ranks and to market whatever it is you’re marketing, users have to work those click fingers.
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The big problem with low CTR is mostly due to banner blindness. If you are trying to sell something and they didn’t actively search for it then the sale is going to be more difficult to close. Thanks to all the spam on so many sites, people are simply too scared to click anything remotely suspicious.
The site of https://www.youtube.com/watch?v=jDf1gc-ucMI has some useful info on the product.
This is where video marketing has been showing great improvement. It’s still in the early stages, but everyone is trying to get one on their sites. The reason for its quick popularity is because it is much more demanding in terms of attention. It’s easier for a user to look away from typed words, but it’s quite another to ignore a nice video.
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Through visual and audio stimulation you will win the trust of the user more quickly, which will ultimately lead to more CTR. Putting a face behind the brand, or whatever product you are selling, has generated such a positive response that it’s difficult to find a site that doesn’t utilize it at the moment.
One may view the video of https://www.youtube.com/watch?v=Qx_GDSPlpdg to see full review of the product.
The bottom line is that you only have a couple of seconds to grab the attention of the user when they land on your site, so make it good. Now I don’t think about how to increase my “click through rate” from my marketing videos, I just think about what I’m going to sell next.