20th Century Fox appoints its newest vice president of worldwide digital marketing. Julien Noble has been elevated to executive vice president position after 12 years in the company. His promotion comes after a series personnel shuffles in the Fox Film Group’s Research and Marketing Team.
“Julien is an incredibly innovative and strategic leader in an area that literally evolves every day. His collaborative and creative approach to marketing has been inspiring to all of us, and I’m thrilled to see him take on this new role,” according to Fox’s Global Theatrical Marketing President Pam Levine.
Fox Films Studio hopes to improve their digital presence by utilizing Noble’s expertise and years of experience. With the rapid growth of the digital era, Fox believes that it is critical for them to maximize their presence in social media and other digital platforms.
Julien has been reported to be a part of major films produced by the company such as “Deadpool”, “The Martian”, “Hidden Figures”, and 2017’s “The Logan”. Before working for Fox Films, Noble worked as VP of International Digital Marketing and Publicity at Disney Studios. Contributing to films like “The Avengers”, “Iron Man 3”, “Frozen”, “Guardians of the Galaxy”, and “Cinderella.”
As part of the reshuffle, other personalities were also given new positions in the cinematic giant’s organizational pyramid. Andrew Ferguson, who left Sony to join Fox Studios two years ago, has now been assigned as a part of the company’s strategic research efforts.
Ferguson was the company’s then senior vice president of strategic marketing and research. Both Noble and Ferguson will work under Jonathan Helfgot, who was recently appointed as Fox’s executive vice president of theatrical marketing.
Some other executives also left the company as part of the shakeup. David Singh, Fox’s executive vice president of creative advertising left the company after three years of service. Kevin Yoder, Fox’s executive vice president of research and strategy, along with Singh is planning to leave the company after five years of service.
Singh joined Fox three years ago after a career as a creative advertising veteran at Sony. All his years of work has made him a veteran in the industry. Singh spent almost a decade as a marketing officer of Disney Studios. It has been reported that Fox studio is in the process of hiring other creative marketing talents to replace the executives who are leaving.
Fox’s marketing department started the personnel overhaul last fall. During September, the company reportedly had talks with Pamela Levine to serve as president of worldwide theatrical marketing. Levine, who was then working for the fifth year in HBO, has had the opportunity to work for Fox in the past.
This move of Fox Films Studio puts uncertainty in the direction of the company. Dozens of positions have been vacated and dozens more have been shifted. However, with new talents and seasoned veterans, the studio is certainly worth watching out for.